How to Save Money When Buying Wholesale Makeup

09 Apr.,2024


Buy Bulk Cosmetics Cheaper Than Wholesale: Expert Tips and Tricks

As a cosmetics enthusiast and entrepreneur, I’m always on the lookout for ways to save money and improve the quality of my products. One of the best ways to achieve this is to buy bulk cosmetics cheaper than wholesale. In this article, I’ll be sharing my expert tips and tricks on how you can get started with this profitable venture. By the end of this article, you’ll have a deep understanding of the benefits of buying bulk cosmetics which are cheaper than wholesale, how to find the right contract manufacturer, tips for negotiating prices, and much more.

Buying bulk cosmetics cheaper than wholesale allows you to create your own cosmetics brand, control the quality of your products, and save money on manufacturing costs. This is especially important for small businesses, as it helps to minimize risks and increase profit margins. So, let’s dive in and explore the world of buying bulk cosmetics cheaper than wholesale.

Understanding wholesale vs. contract manufacturing

Before we delve into the benefits of buying bulk cosmetics cheaper than wholesale, it’s essential to understand the difference between wholesale and contract manufacturing. Wholesale is the process of buying products in large quantities at a discounted rate from a manufacturer or distributor. These products are then resold to retailers, who markup the price and sell them to consumers. This is the most common way for businesses to purchase cosmetics.

On the other hand, contract manufacturing involves partnering with a manufacturer to create a customized product according to your specifications. In this arrangement, you work closely with the manufacturer to design and develop your product, and they handle the manufacturing process. This allows you to have more control over the quality and formulation of your cosmetics, and it can also be more cost-effective than buying wholesale.

Benefits of buying bulk cosmetics cheaper than wholesale

There are several benefits to choosing contract manufacturing over wholesale when it comes to buying bulk cosmetics. Here are some of the main advantages:

Cost savings

One of the most significant benefits of buying bulk cosmetics cheaper than wholesale is cost savings. By working directly with a manufacturer, you can often negotiate better prices for raw materials and manufacturing costs. This allows you to achieve a higher profit margin when selling your products.


Another advantage of contract manufacturing is the ability to create customized products that are unique to your brand. This sets your brand apart from competitors and helps to establish a loyal customer base. With contract manufacturing, you have full control over the formulation, ingredients, packaging, and design of your cosmetics.

Quality control

When you buy bulk cosmetics, you have greater control over the quality of your products. This is because you’re working directly with the manufacturer and can set strict quality standards. This ensures that your customers receive high-quality products that meet their expectations.

Finding the right contract manufacturer is crucial to the success of your cosmetics brand. Here are some steps to help you find the perfect partner:


Start by conducting thorough research on potential contract manufacturers. Look for manufacturers that specialize in cosmetics and have a proven track record of producing high-quality products. You can find potential manufacturers through online directories, trade shows, and industry associations.


Once you’ve found potential manufacturers, evaluate their capabilities and expertise. Consider factors such as their production capacity, quality control procedures, and experience with your desired product type. Request samples of their work to assess the quality of their products.


If possible, visit the manufacturing facility to get a firsthand look at their operations. This will give you an idea of their professionalism, cleanliness, and adherence to industry standards. It’s also an excellent opportunity to discuss your project in person and establish a relationship with the manufacturer.

Tips for negotiating prices and contracts with manufacturers

Negotiating prices and contracts with manufacturers can be challenging, but it’s essential to ensure you get the best deal possible. Here are some tips to help you:

Be prepared

Before entering negotiations, have a clear understanding of your budget, product specifications, and desired timeline. This will enable you to negotiate effectively and ensure your requirements are met.

Be flexible

While it’s essential to have clear goals in mind, being open to compromise can help you reach a favorable agreement. Be willing to adjust your expectations and work with the manufacturer to find a solution that benefits both parties.

Build relationships

Establishing a strong relationship with your manufacturer can lead to better prices and more favorable contract terms. Be professional, courteous, and respectful when negotiating, and maintain open lines of communication.

Creating your own cosmetics brand: branding and packaging

Once you’ve partnered with a contract manufacturer, it’s time to create your own cosmetics brand. This involves developing a unique brand identity and packaging design that sets you apart from competitors. Consider working with a professional graphic designer or branding agency to help you create a cohesive brand image.

When designing your packaging, keep in mind that it should be visually appealing, functional, and environmentally friendly. Choose high-quality materials that reflect the quality of your products and consider using sustainable packaging options where possible.

Quality control and product testing

Quality control is an essential aspect of creating a successful cosmetics brand. To ensure your products meet your standards, implement strict quality control procedures and work closely with your contract manufacturer. This can include regular inspections, testing, and audits to ensure that your products are consistently of high quality.

Product testing is another crucial aspect of quality control. Before launching your cosmetics line, ensure that your products have undergone rigorous testing to ensure their safety and effectiveness. This includes stability testing, compatibility testing, and microbiological testing, among others.

Marketing and selling your cosmetics line

Once your cosmetics line is ready for launch, it’s time to focus on marketing and selling your products. Here are some strategies to help you get started:

Create a professional website and establish a strong social media presence for your cosmetics brand. Use these platforms to showcase your products, share customer testimonials, and engage with potential customers.

Influencer marketing

Partner with influencers in the cosmetics industry to promote your products. This can help you reach a larger audience and establish credibility for your brand.

Trade shows

Attend industry trade shows and events to network with retailers, distributors, and other professionals in the cosmetics industry. This can help you establish valuable connections and promote your products to a wider audience.

Finally, it’s essential to ensure that your cosmetics line complies with all relevant regulations and legal requirements. This includes registering your business, obtaining necessary licenses and permits, and adhering to cosmetic labeling and safety regulations. Consult with a legal professional to ensure you’re meeting all necessary requirements.

Conclusion and next steps

In conclusion, contract manufacturing your own cosmetics brand is the best way to buy bulk cosmetics cheaper than wholesale for beauty business owners or entrepreneurs. By following the expert tips and tricks in this article, you’ll be well on your way to establishing a successful and profitable cosmetics line.

Ready to start your own cosmetics brand? Start with AQ Gimel, the best private label and contract manufacturing cosmetics supplier, contact us now!


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Beauty Savings: 4 Ways to Save Money on Your Beauty Products

Beauty Editor’s Note:

My mom and I were having a conversation about how high the food prices have gone up. We’ve all been affected by this ugly thing called inflation worldwide. I’ve always been a savvy shopper because I was taught by my mom, the best.

I am fortunate enough to still hold a beauty license which gives me privileges to wholesale beauty stores. That’s one way that I am able to save on products. I am also a consumer who loves beauty and I like to get the most bang for my buck. So I thought for this month’s post I would share some of my secrets on how I save money on products. You might be doing some of these already or you might not have given it any thought.

When shopping for beauty products I go by the Four S’s. Regardless of the economy I’ve used these strategies. Read more for my breakdown. Dana

Supersize It

Generic CC Cream

Supersizing does not work for fries alone. On the beauty items I purchase such as Josie Maran Beekman 1802 or any other beauty products that I love and use on a regular rotation, I always look for the best value economy size. It might cost you more upfront but it really doesn’t when you break the price down. You are actually saving more than if you buy it in the regular size. I supersize whenever I can instead of buying the product every 30 days or a couple of months and it may last me 6 to 12 months. Now that’s a bargain.

Set It Off

Premium Skincare Gift Set

I mentioned the benefits of sets as a gift-giving idea last year and it is also beneficial for yourself. It is another opportunity to save money and maybe try some products that you may not have thought about trying or wanted to. For example I buy Burt’s Bees lip balms in sets and lipsticks as well. Some places you can buy mascara and sets that could last you 6 months to a year. And usually you’ll get a better price if it’s in a set.

Sale Away

Summer Sale

Every month beauty retailers such as Sally’s and Ulta run good sales on products. Check in on them weekly because there might be some specials that you may be able to take advantage of.

I love the fact that Ulta Beauty will put products on sale that you may not see go on sale in other beauty boutiques. If you sign up with Ulta you can get email alerts on what’s new on sale and even 20% off purchases. Ulta Beauty is one of my favorite places to shop and I love that they have both high-end products and drugstore items as well.

Certain retailers such as Target have certain days of the week that they mark down beauty products. Check your local store. I wouldn’t be surprised if other retailers did that as well. Check them out.

Subscription Permissions

Beauty Box Subscription Package

There are two options to this tip.

  • One, you can subscribe to beauty companies that have subscription boxes that you might want to try. This would be good if you like to try different products.
  • Two, you can get your favorite products or the ones you use the most on auto delivery. I use this on Amazon for an oil that I use on a regular basis. You also save a little money if you choose this option.

I also get my products that I use the most in a super size and sometimes they have auto delivery plans for those as well. A lot of times you can adjust these plans to fit into your schedule and opt out when you want.

However, some of the super size products that I get may be on a limited auto delivery. That includes special deals that may be for a limited time. You can figure out what options are best for you.

Quick Review

The next time you’re on a beauty product run why not try out my Four S’s savings strategy:

  • Supersize It
  • Set It Off
  • Sale Away
  • Subscription Permission

Or share some of your savings tips with the Bold Blind Beauty community in our Facebook group. We’d love to hear your thoughts.

By Dana Hinnant, Beauty Editor


  • “$168 value for  $13 oh, don’t miss 40% off first box” ~Allure Newsletter July, 18th 2022

Like what you’ve read and want to chat about it? Join us in the Bold Blind Beauty Facebook group.

Connecting With Dana Hinnant


Connecting With Bold Blind Beauty

Author Bio:

Dana Hinnant

Dana Hinnant, a Washingtonian native, whose journey into the beauty industry began 20 years ago after receiving her B.A. in Hearing and Speech Sciences from the University of Maryland in 2000. She received her aesthetics training at Von Lee International School of Esthetics in Baltimore, MD.

Dana started as a local makeup artist and events coordinator with Alluring Looks, Inc. in the Washington DC metropolitan area. Her articles were featured in local publications such as Pose Magazine and Yndigo newsletter. In the mid-2000s, she was a volunteer instructor with the American Cancer Society’s Look Good…Feel Better program, which landed her an esthetician position at an area day spa. 

Over the past several years, Dana has worked with various non-profit organizations and small businesses. During her tenure as the President of the Health and Wellness division of the National Federation of the Blind DC affiliate, she utilized the platform to provide salon safety tips and skincare advice throughout the community. She was a consultant with the Ecumenical Health Council in Port Towns, MD doing beauty and wellness presentations at area churches and events.

In 2019, Dana received the Maryland Association of Community Service Award for Volunteer of the Year due to her community engagement work for The Arc of Prince George’s County. In addition, she also received the Volunteer of the Year award for 2020 from The Arc of Maryland. She is a member and an ambassador with the Professional Beauty Association. Dana is one of the co-owners of Capitol Collective Consulting LLC which launched in April 2021.

Image Descriptions:

  • Pink piggy bank wearing wire framed eyeglasses on a white background.
  • Bottle of generic CC cream laying on a natural tone surface.
  • Luxury premium skincare gift sets. Golden package with lotion tube, jar of cream and bottle of serum.
  • Generic beauty products in assorted blue containers and text that reads Summer Sale.
  • Beauty box subscription package with skincare, spa, and makeup products on a pink background.
  • Author bio photo is a headshot of Dana wearing a black scoop neck top under a black jacket. She has glowing caramel colored skin and short dark hair.

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How to Save Money When Buying Wholesale Makeup

Beauty Savings: 4 Ways to Save Money on Your Beauty Products